On The Water was founded on Cape Cod in May of 1996 by two close friends who shared an immense passion for fishing and a deep appreciation for life on the coast of New England. What began 25 years ago with On The Water Magazine, a small publication dedicated to highlighting the enjoyment that life on the water can bring to those on Cape Cod and the Elizabeth Islands has evolved as a lifestyle brand lead by passionate people who continue to push the boundaries of what a fishing magazine can be.
We believe that On The Water is more than a place where fun and escape, passion and relaxation coexist- it is a way of life. It is where we gain perspective, and are reminded that we are part of something bigger. It brings life to our days, and shapes the lens through which we see the world.
It isn’t that we dislike life ashore. It’s that to us, everything is better on the water. In everything we do, we strive to harness and share our collective passion and experience to inspire in others an appreciation for life On The Water.